Helping the World Make Progress One Day at a Time!




Bob Moesta is a Builder, Creator, Maker and Teacher. 

Bob has been an innovator and building things for more than 40 years. He has worked with people like W. Edwards Deming, Dr. Genichi Taguchi, and Prof. Clayton Christensen, Jason Fried & Ryan Singer.  He is one of the principal architects of the Jobs-To-Be-Done theory.  Bob has continued to develop, advance, and apply the innovation framework to everyday business challenges in a wide range of industries. He has dedicated his life to developing products and services that help people make progress in their life.

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Demand-Side Sales 101: Stop Selling and Help Your Customer's Make Progress

In this book, Bob shares his "hack" for flipping the lens on sales. By shifting the focus of sales from selling to helping people make progress, sales can be an enjoyable experience for all parties.

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