Publications

Available Now

Demand-Side Sales 101

Learn to see what customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to sell because you're helping people.

Choosing College

Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices.

Competing Against Luck

The authors contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives. 

SUGGESTED READING LISTS

The Innovator's Reading List

These books are just a few of the titles that should be a on every innovator's bookshelf.

The Career Curator's Reading List

These books are critical for those looking to make personal and professional progress.

Books With Interesting Ideas

There are so many good ideas out there. Here are a few books with interesting concepts to think about.