Demand-Side Sales 101
Learn to see what customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to sell because you're helping people.
Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices.
Competing Against Luck
The authors contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives.